{PRETITLE} Just My Type: A Book About Fonts {POSTTITLE}

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Author: Simon Garfield
ISBN : B00BFOYW4K
New from $9.99
Format: PDF

Download medical books file now PRETITLE Just My Type: A Book About Fonts [Kindle Edition] POSTTITLE from mediafire, rapishare, and mirror link Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about.

As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.'




Please note that this book is published with two different jackets - one in black and one in silver. Orders will be allocated on a random basis
Direct download links available for PRETITLE Just My Type: A Book About Fonts [Kindle Edition] POSTTITLE

• Product Details
• Table of Contents
• Reviews

• File Size: 7217 KB
• Print Length: 352 pages
• Publisher: Profile Books (September 22, 2011)
• Sold by: Amazon Digital Services, Inc.
  
• Language: English
• ASIN: B00BFOYW4K
• Text-to-Speech: Enabled
• X-Ray:
  Not Enabled
• Lending: Not Enabled
• Amazon Best Sellers Rank: #97,082 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • #3
    in Kindle Store > Kindle eBooks > Arts & Photography > Graphic Design > Typography
  • #67
    in Books > Arts & Photography > Graphic Design > Typography
• #3
  in Kindle Store > Kindle eBooks > Arts & Photography > Graphic Design > Typography
• #67
  in Books > Arts & Photography > Graphic Design > Typography

{PRETITLE} Just My Type: A Book About Fonts {POSTTITLE}

You are looking at it right now, and if it is doing its job, you don't even notice it. It might represent a creation that has taken centuries to come to its current state of perfection, or it might be something that a dedicated specialist worked on for years and brought out a decade ago. It represents artistry directed within a circumscribed realm. I am talking about the font in which these letters are presented. Thirty years ago, fonts were usually the interest of only a select few in the printing world, but now every computer is charged with fonts and everyone gets to be an amateur typographer (technically, the font is a specific set of metal parts, or digital files, that allows reproduction of letters, and a typeface is the design of letters the font allows you to reproduce, but you can see how the words would get used interchangeably). Simon Garfield is not a professional typographer; his role is bringing out fine nonfiction about, say, stamp collecting, history, or the color mauve. But he has an amateur's enthusiasm for fonts, and communicates it infectiously in _Just My Type: A Book About Fonts_ (Profile Books). This is not a collection of type designs, though there are many illustrations. In most cases it won't help you in finding out what font you happen to be looking at (but it will tell you how to do so in surprising ways). It is a book of appreciation for an art that is largely invisible, but is also essential.

I would not like to read pages set in any of the fonts in one of Garfield's last chapters, "The Worst Fonts in the World." On the list is Papyrus, which caused a stir when it was used extensively in the film _Avatar_. The expensive film used a free (and overused) display font, and font fans noticed.