{PRETITLE} Pantone: The Twentieth Century in Color {POSTTITLE}

Rating: (16 reviews)
Author: Leatrice Eiseman
ISBN : 0811877566
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Format: PDF

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Pantone, the worldwide color authority, invites you on a rich visual tour of 100 transformative years. From the Pale Gold (15-0927 TPX) and Almost Mauve (12-2103 TPX) of the 1900 Universal Exposition in Paris to the Rust (18-1248 TPX) and Midnight Navy (19-4110 TPX) of the countdown to the Millennium, the 20th century brimmed with color. Longtime Pantone collaborators and color gurus Leatrice Eiseman and Keith Recker identify more than 200 touchstone works of art, products, d cor, and fashion, and carefully match them with 80 different official PANTONE color palettes to reveal the trends, radical shifts, and resurgences of various hues. This vibrant volume takes the social temperature of our recent history with the panache that is uniquely Pantone.

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• Product Details
• Table of Contents
• Reviews

• Hardcover: 204 pages
• Publisher: Chronicle Books; First Printing edition (October 19, 2011)
• Language: English
• ISBN-10: 0811877566
• ISBN-13: 978-0811877565
• Product Dimensions: 0.9 x 9.5 x 11.5 inches
• Shipping Weight: 1.5 pounds (View shipping rates and policies)

{PRETITLE} Pantone: The Twentieth Century in Color {POSTTITLE}

I teach color theory in a major design school in California, and I have been eager to find a good source of decade by decade palette information for the 20th century. I am sad to say that this isn't that book. It is written from a fashion point of view, with grand sounding pronouncements about arbitrarily chosen artifacts. And, it is a Pantone book, so its primary purpose is to promote Pantone (A system invented in 1963, two thirds of the way through the 20th century), rather than provide insight into why certain hue combinations became popular. There is some visual entertainment to be found here, to be sure, but overall this is a lost opportunity.

By Richard S. Keyes

Like so many oversized books, this one is woefully over-produced. While dividing it into decades is a useful device, miniscule type for the text and skimpy pictures, both in quantity and size, made this a real disappointment for me. I never check out anything in a bookstore before I buy at Amazon, but if I had seen this, I would not have purchased it. There are two things I love above all else: colors and the English language. Both get short shrift here.

By Hard to fool